Pizza Hut is the official pizza of March Madness. They needed to use the tournament to show they were committed to an easy ordering experience. But we had no proof point to back it up. So we made the Pie Tops. A shoe with a button on the tongue that orders pizza straight to wherever the wearer is standing. What happened next made David Droga say “Mate, I think this might be the most famous thing we’ve ever done.”
The Daily Show, local news stations, TMZ, SportsCenter, TODAY Australia, Al Roker on the Today Show, AVO Club, UPROXX, CBS SPORTS, CNBC, Fox News, Huffington Post, IGN, Cosmopolitan, The Daily Meal, The Mirror UK, Daily Mail UK, NBC News, Cheddar, Business Insider, Teen Vogue, Seventeen, Now This, NY Daily News, SB Nation, USA Today, Hypebeast, Complex, SLAM magazine, Pop Sugar, cnet, Tech Crunch, Engadget, Fast Co, Kicks on Fire, The Street, Thrillist, and whatever this is.
It also led to Pizza Hut creating the Pie Top 2 the following year. The 2's also created a media storm AND we're featured on an episode of Tabasko Sweet's Cheap Thrills, which, to me, is an advertising dream come true.
I know case studies are lame but I think it’s the best way to show that our silly little idea got pretty big.
The whole thing started with Grant Hill telling the world.
We launched the Pie Tops how any new shoe would be launched, with a shoe-porn video.
We sent some out to YouTubers hoping they’d do a video on them. Low and behold they all did. There were a bunch but these three were the biggest combining for over 20 million views.
There was also a lot of fan art. This video done by Sporting News is my favorite.
Recently decided to see if anyone was trying to sell them on ebay and holy sh*t! If you’re interested I linked the image below to the ebay sale. I should warn you if you wait they may go back to the full asking price of $48,000.
