Instead of a billboard showing how Coke goes great with food, we turned a billboard into an actual table, partnered with 5 local restaurants, and fed a community in Queens, NY with celebrity chef Sohla El-Waylly.
Invites went up all around NYC simply saying the address of the billboard with a start time, selling out the event in less than a day. When the crowd had gathered, the billboard came down and turned into a table as chef Sohla El-Waylly introduced the different restaurants who’d be serving dinner.
