In 2016 Stephen Curry was so next level he did something no other player had ever done - He statistically outplayed his video-game self. So to celebrate his unanimous MVP, we convinced NBA 2K16 to do something they’ve never done - Change the game code for all 7 million global players maxing out video-game Curry’s stats for a 30 hour event starting right after his MVP ceremony.
Featured in Hypebeast, Sports Illustrated, USA Today, Complex, SB Nation, Fox Sports, CNet, Game Spot, Polygon, The Score, and many more.
CBS even covered one gamer who was able to put up 334 points in a single game using our MVP Curry. It also led to this cool exchange where a a taxi driver told me about the project having no idea it was mine.
This film kicked it all off, airing during Curry's MVP announcement ceremony.
I think the case study does a good job summarizing it all up.
in an advertising miracle something we hoped would happen, and promised the clients would happen, actually happened. Celeb 2K streamers did live streams and posted videos of themselves going nuts with our MVP Curry completely unprompted by us. If you want to see any of the vids just click the image below.
