We created Expedia’s first ever co-branded content series with the help of Chef’s Table co-creator and director, Brian McGinn, titled “Where To.”
Data shows the first thing travelers typically search is “Where to eat.” “Where to sleep.” “Where to get a drink.” Etc. But these searches always yield the same search results, giving travelers cookie-cutter experiences. The series aims to go beyond the search results by going deeper than the typical “Where to” prompts, cuing up richer, more authentic experiences.
In the end the series got featured in GQ, Vogue, and Bon Appétit.
If you have the time, watching the full thing start to finish is probably like the 5th best way you could burn 25-ish minutes.