HI, I'm Ben. I'm a global CD at Expedia by way of Droga5, W+K, BBDO, Cartwright, and 180LA. Thanks for visiting.

The J Balvin meal was the encore to the massively successful Travis Scott meal. Because the Travis Scott meal was so huge, our biggest challenge was giving people something new to talk about. So not only did we introduce the meal, we turned it into a chain worth $160,000 and gave it away to people who ordered his meal. Ae also partnered with Balvin to create a limited line of merch.

In the end we were featured on Hypebeast three times (1, 2, 3), Complex twice (1, 2), Thrillist, Billboard, Highsnobiety, Elite Daily, Spin, The Source, Vulture, Uproxx, USA TODAY, CNN, People, the Wall Street Journal, and Esquire.

We had music video director Colin Tilley of WAP fame direct a TV spot introducing the meal.

The highlight of the campaign was turning the meal into 3 chains, each worth $160,000. Fans could win one by ordering his meal through the app, or on NTWRK.

Balvin Chains TikTok NTWRK

We also partnered with Balvin to create this line of merch available for purchase on his website.

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