2025 marked the first time Sonic signed NIL deals, bringing on 5 standout SEC football players to act in TV spots for the Smasher. We realized every ad that features an athlete has one thing in common; terrible acting. So to make sure the acting in our spots was as good as the Sonic Smasher we we’re advertising, we brought the gold standard of former football players turned actors, Terry Crews, to teach our young players how to act in commercials.
Terry teaching the athletes to deliver emotional monologues to the Smasher, ran as ads for the Smasher.
And Terry teaching them how to be professional burger endorsers, ran ads for the Smasher.
