Steph Curry was busy solidifying his status as the best 3 pointer in history. Problem was no one knew he was an Under Armour athlete. We got briefed on a :30 second TV spot to run a few times during the NBA playoffs to link him with Under Armour. Instead we shot 190 3-second ads starring Steph Curry and tweeted a new one out the moment he hit a 3 for the entire NBA playoffs. And the internet rejoiced.
Featured in Hypebeast, Complex, USA Today, Sneaker News, Uproxx, Bleacher Report, and Fast Company.
Because there's so many films, I think the case study is the best way to check out the project.
Some of my favorites 3 second ads.
This pre-roll ran before each game to let people know about the project.
