We worked with our media team to secure a billboard in San Francisco located right next to Airbnb’s HQ. Then took full advantage of the placement. Airbnb founder Brian Chesky rage posted about it to his 160K IG followers, The Wall Street Journal wrote about it in their print edition, and a travel company we’d never heard of copied it word for word.
Airbnb Founder Brian Chesky posted it to his 160K IG followers. So, basically, he was our influencer.
Savvy.com liked it so much they did it back to us.